Rebranding for Local Community Connection
Design and brand strategy for a grassroots, community-oriented nonprofit organization.
Role
Web Designer
Board Members (5)
Brand Strategist
Timeline
2025
Team
Executive Director
Youth Organizer
Increasing a nonprofit’s digital visibility for fundraising
In early 2025, GMAACC started fundraising for their community center set to be built over the summer. The organization’s website had been outdated for a while and was due for a re-brand. Due to upcoming grant applications and donation needs, the staff were on a strict timeline to get their website ready to go.
Since the Implementation…
So, what was the old website missing?
Lack of Community Engagement Highlights
No streamlined pathways for volunteering or getting involved in programs
Outdated Brand Identity
Implementing a Branding Reset
What did stakeholders want?
Key words: community oriented, professional, modern, grassroots, unified
Website should align with the organization’s core mission and appeal to fundraisers and grant applications
The Result
vibrant, engaging, nature-themed colors, symbolizing youth, play and a community friendly atmosphere
Modern layout that balances streamlined information and visuals
Program photos were chosen to match the website’s theme, along with the organization’s focus on highlighting their civic engagement efforts, programming, and initiatives for grant-funding
